Transform your wash day into a curl-reviving ritual with Aveda Be Curly Advanced™ Shampoo—a rich, sulfate-free formula that gently removes buildup without stripping moisture, delivering hydration and bounce to curls, coils, and waves. Powered by a pea-derived vegan curl-strengthening peptide, it fortifies fragile strands with 17 amino acids to enhance resilience, definition, and overall curl health. Kokum seed butter adds nourishing slip for easy detangling and reduced breakage, while a blend of certified organic citrus and floral essences creates a fresh, invigorating aroma. With 94% naturally derived ingredients, this shampoo is vegan, silicone-free, sulfate-free, and free from harsh alcohols, parabens, mineral oil, and formaldehyde donors. Ideal for all curl types from 2A to 4C and suitable for fine to thick textures, it leaves hair frizz-free, shiny, and beautifully defined after just one wash. (250 ml)
Transform your wash day into a curl-reviving ritual with Aveda Be Curly Advanced™ Shampoo—a rich, sulfate-free formula that gently removes buildup without stripping moisture, delivering hydration and bounce to curls, coils, and waves. Powered by a pea-derived vegan curl-strengthening peptide, it fortifies fragile strands with 17 amino acids to enhance resilience, definition, and overall curl health. Kokum seed butter adds nourishing slip for easy detangling and reduced breakage, while a blend of certified organic citrus and floral essences creates a fresh, invigorating aroma. With 94% naturally derived ingredients, this shampoo is vegan, silicone-free, sulfate-free, and free from harsh alcohols, parabens, mineral oil, and formaldehyde donors. Ideal for all curl types from 2A to 4C and suitable for fine to thick textures, it leaves hair frizz-free, shiny, and beautifully defined after just one wash. (250 ml)
