Aveda Shampure™ Nurturing Shampoo is a best-selling, 96% naturally derived, silicone-free daily cleanser enriched with abyssinian (crambe) oil and babassu surfactants to gently nourish and cleanse fine to medium hair without stripping natural moisture. Featuring Aveda’s iconic calming aroma of 25–27 Pure-Fume™ plant and flower essences—like lavender, petitgrain, and ylang-ylang—it revitalizes both hair and senses, leaving strands lightweight, soft, and shiny. Ideal for anyone with fine to medium hair types seeking a soothing, everyday shampoo that refreshes oily or limp hair while supporting color-treated strands, this gentle formula is sustainably made and cruelty-free.
Aveda Shampure™ Nurturing Shampoo is a best-selling, 96% naturally derived, silicone-free daily cleanser enriched with abyssinian (crambe) oil and babassu surfactants to gently nourish and cleanse fine to medium hair without stripping natural moisture. Featuring Aveda’s iconic calming aroma of 25–27 Pure-Fume™ plant and flower essences—like lavender, petitgrain, and ylang-ylang—it revitalizes both hair and senses, leaving strands lightweight, soft, and shiny. Ideal for anyone with fine to medium hair types seeking a soothing, everyday shampoo that refreshes oily or limp hair while supporting color-treated strands, this gentle formula is sustainably made and cruelty-free.
